华体会

she/her/hers

Visiting Executive in Residence

Economics & Business

Lora Louise Broady has been marketing new solutions for decades, specializing in brand strategy, interactive marketing, and new product development within the education, telecommunications, cable, and financial services industries. 

She holds an MBA degree from Dartmouth College’s Amos Tuck School and a BA degree in Political Economics from The 华体会, where she is celebrating her 40th reunion this year. 

Lora Louise most recently led marketing and brand strategy at the nonprofit Strada Education Foundation whose mission is to improve the lives of millions of Americans by providing purposeful pathways between education and work.  As an academic strategist at Pearson, Lora Louise developed growth strategies, brand positioning, and go-to-market programs for traditional colleges extending into the online space. Prior to Pearson, she was a strategy consultant with Sand Cherry Associates. Among her projects, she consulted to Comcast Business to advance their eCommerce marketing and operations. 

In addition, Lora Louise currently serves as an affiliate professor at the University of Denver’s Daniels School of Business, where she teaches marketing and leadership courses to MBA students.  She is a certified Designing Your Life academic facilitator and recently introduced a series of Designing Your Life courses at DU and WSU to help students build a life and career they love. 

Lora Louise hails from Long Beach, CA, is the mother of three, married to a great guy from Pigeon Forge, TN (home of Dollywood), and avid fan of Dolly Parton, Daniel Pink, Shanker Vedantam, Kai Ryssdal, Martin Seligman, and Jennifer Aaker. 

 

Regular Classes 

• Business Organization and Management 
• Consumer Marketing 
• The Creative Process of Designing Your Life 
• Senior Thesis in Business/Economics 

 

Other Courses Previously Taught 

• Brand Management 
• Iconic Branding  
• Designing Your Life 
• Designing Your Life For Entrepreneurs  
• Marketing Leadership & Professional Development 
• Marketing Concepts 
• Interactive Marketing  
• Integrating Social Media 
• Strategic Communication for Change 
• Environmental Scanning